Laura Michelle \\ 'Shipwreck' album
creative direction
Photography
album artwork
music videos
social media content
Atypical Beings was invited to create the visual component of Laura Michelle’s studio album “Shipwreck,” a record representing the journey of healing the trauma of one’s past while looking towards a more hopeful future.
Inspired by the Northern Californian childhood memories that anchored the album, Atypical Beings created an equally brooding, beautiful and serene world for the album to unfold across all visual mediums and platforms.
Social media content \\ ‘Shipwreck’ Laura Michelle
The campaign included two lyric videos, a full album lyric visualizer, artwork for multiple singles, album artwork, art direction for the artist’s website, interactive face filters, and social media content leading up to and following every release comprised of multiple posts and stories. The album has gained over 1M streams on Spotify and 50k views on YouTube.
Full album visual diary \\ ‘Shipwreck’ Laura Michelle
Single art \\ ‘Broken’ Laura Michelle
Social media content \\ ‘Broken’ Laura Michelle
Excerpts from lyric video \\ ‘Broken’ Laura Michelle
Lyric video \\ ‘Broken’ Laura Michelle
Single artwork // Shadowboxing Laura Michelle
Social media content \\ ‘Shadowboxing’ Laura Michelle
Excerpts from lyric video \\ ‘Shadowboxing’ Laura Michelle
Lyric Video \\ ‘Shadowboxing’ Laura Michelle
Single artwork \\ ‘Firestarter’ Laura Michelle
Social media content \\ ‘Firestarter’ Laura Michelle
Visualizer \\ ‘Firestarter’ Laura Michelle
Single artwork \\ ‘White Flag’ Laura Michelle
Social media content \\ ‘White Flag’ Laura Michelle
Social media content \\ ‘Unsettled’ Laura Michelle
Single Artwork \\ ‘Unsettled’ Laura Michelle
Single artwork \\ ‘Forever Gone’ Laura Michelle
Social media content \\ ‘Forever Gone’ Laura Michelle
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