Laprete \\ 'Ina' single release
creative direction
Photography
album artwork
music videos
social media content
To create hype and (re)introduce artist and producer Laprete to the old fans and the public, Atypical Beings collaborated with Aidan Laprete to create a series of visuals surrounded the release of his single “Ina.”
Excerpts from music video ‘Ina’ by Laprete.
Following major successes as a child prodigy Aidan James, the artist rebranded himself with the name Laprete paired with a new avant garde visual language to reflect his boundary defying sound.
Influenced by Laprete’s love of fashion and art, particularly streetware and alternative art of the 80s and 90s, visuals were intentionally lo-fi and gritty with moments of hyper color, heat vision inspired color-mapping, and dada style overlaying images.
Album artwork \\ ‘Ina’ by Laprete
The campaign was included a music video for the single ‘Ina’, social media content leading up to and following the release comprised of multiple posts and stories, and photos for press.
Music video \\ ‘Ina’ by Laprete
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