Brian Justin Crum \\ 'Wildside'
Following Brian Justin Crum’s successes on America’s Got Talent, atypical beings was asked to help create the visual language to introduce his loyal fan base to his “Wildside.”
The campaign included a music video for the single ‘Wildside’, single artwork, art direction for the artist’s website, and social media content leading up to and following the release comprised of multiple posts and stories.
Album art // ‘Wildside’ Brian Justin Crum
The video used a multiple frame format to create endless moments of juxtaposition of footage of the artist in restraint along with found footage from ‘educational warning videos of homosexuality, peep shows of women, and animals in captivity, exploring themes of voyeurism, predation, and the evolution of societal norms.
Excerpts from music video ‘Wildside’ by Brian Justin Crum.
Music video \\ ‘Wildside’ Brian Justin Crum